Sometimes, you have a great idea that the client initially signs off on, and then they take the soul and personality and greatness out of it so that it "reaches a greater audience," or "fits in more product benefits," or "mentions the product more," or whatever.
Salvaging doesn't always work - sometimes, it just turns your great idea into a bastardized shell of its former self.
Sometimes, it's better to just kill the whole idea and start over.
But sometimes, you can't kill it because the client "still likes the idea, but just wants to tweak it a teensy bit." Then, you just need to accept the fact that you've got a bastard on your hands.
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