Day 37 - Client Lunch

Today we met for lunch with a client, to get a better feel for what they're expecting from us. Lunch is good, but it's even better when we get more information that is useable in our concepting and ad creation. The guy we met with was really cool and was able to shed some light on questions that had come up between me and the AD in the early stages of thinking, so that we were a little more focused in our message. It's funny how easily you can get off-target if you're not paying attention, or if your instructions and/or creative briefs aren't crystal clear. Sometimes that lends itself to creative freedom, but other times, it just muddles things so that you don't know if you're going in the right direction or not. It was the tastiest meeting I've had here so far, in multiple ways.