Social Media - the wave of the future. (Or is it "the way of the future?" I'm going with the former.) It's pretty amazing to see how advertising is changing with the rise of social websites, especially because it was only a few years ago when people were feeling like there was nothing new and innovative that could be done in this field; like it might die sometime soon.
On the other hand, I can see how Facebook brings communities together. Some of these other things don't make as much sense. (Twitter, for instance, is just an update - it seems too cumbersome to use as a mode of communal conversations...but maybe that's just me.) It's interesting how everyone's on the same page as far as this goes, so no one has an upper hand. it makes it easier for smaller shops to do excellent work, especially if they're younger, since they're using these social sites more than the older generations. everyone's crawling around in the dark, so lots of things are being attempted, and there are lots of failures. it'll be interesting to see what happens in the next 5-10 years.
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